Volvo - Shaking Off The Old Image?

We all have our preconceptions about certain car manufacturers. Volkswagens are reliable but expensive. Fiats go wrong a lot. French cars go wrong all the time. Japanese cars are no fun. Fords are a safe option. These ideas persist through time – they stick. Often, there’s not a lot that a car manufacturer can do about their brand image.
That’s true of Volvo. For decades, Sweden’s most famous marque has seemed a bit dull. We all think of Volvos as a little bit boring. The old joke – “boxy but good” – still has value to this day. We see Volvos as boxes on wheels, useful only for carrying goods. That’s not a bad image if you want to exploit that market. Of course, it does limit your marketing strategy somewhat. Not everyone wants a car that they can cram full of stuff. Read More: AutosHype.com